the sterling  business plan

Wilkes-Barre PA, 2016



client  exercise exploring the viability of an existing downtown carriage house to repurpose as a small concept hotel featuring cafe and furnished units for short and long-term rental

project  named for the Hotel Sterling, a luxury hotel built down the street in 1898 and demolished in 2013, the project sought to draw focus to the beauty of older structures and local architectural decay against a backdrop of clean, modern lines and a rich material palette

services concept board, logo design based on layout of town square, area and zoning map, market identification, case study exploration, initial plans


concept board


area and access maps


schematic plans